The Challenge

Three retail networks were operating separate applications with duplicated functionality, separate user bases, and different branded experiences.

The main challenge was to create one product that could serve all three networks without making them feel like competitors within the same app.

The business also had an important concern: bringing all customers into one platform could mean that users would start choosing other stores instead of their usual one.

The Solution

We created a new multi-brand retail application that brought all three networks together in one application.

The new experience allowed users to:

• access multiple stores from one app

• choose their favorite stores

• discover offers and coupons across the network

• receive store-specific promotions

• switch between stores without changing applications

For the business, this created a shared customer ecosystem while still allowing each network to communicate with and promote its own stores.