Overview

As the Lead UI Designer, I led the full UX/UI redesign across 200+ screens and multiple product flows, covering product audit, visual direction, UX/UI design, design handoff, development support, testing, and release.

The project focused on transforming a complex medical product into a clear, intuitive, and visually cohesive experience, while establishing a distinctive visual language that could scale across the product.

Working across a complex and highly regulated domain also required balancing usability, information density, visual communication, and product credibility - skills that translate across different industries and product types.

Challenge

The existing product had inconsistent UI patterns, complex user flows, unclear navigation, and a high cognitive load across medical and longevity-related content.

The challenge was to simplify the experience without oversimplifying the complexity of the healthcare domain, while building a visual language that felt both credible and premium.

Solution

I started with a deep Discovery and research phase, combining product audits, stakeholder workshops, user interviews, and conversations with both patients and medical staff.

The research helped identify the main UX/UI gaps and define where the product needed to become simpler, more structured, and more useful for long-term health management.

I then redesigned the core UX flows and established a new visual direction and scalable design system. Multiple visual concepts were explored and reviewed directly with stakeholders before selecting the final direction.

A major part of the redesign was improving the way complex health information was structured — including the Health Timeline, health metrics, questionnaires, medical records, appointments, and patient progress.

I also designed and refined the connected B2B clinic portal, creating a consistent experience between the patient app and the tools used by doctors and clinic staff.

Impact

• Created a clearer and more intuitive experience across 200+ screens

• Improved navigation and information hierarchy across complex health sections

• Made health metrics and long-term trends easier to understand

• Strengthened the Health Timeline as a central part of the patient experience

• Connected patient-facing and clinic-facing experiences into one ecosystem

• Established a scalable design system for continued product development

• Improved clarity of actions, feedback, and next steps

• Created a stronger and more consistent visual identity for the product